Challenging Rightmove and Zoopla is futile and expensive!

Mike DelPrete, former head of strategy at the portal Trade Me has given his latest verdict on UK portal market, stating:

“Trying to launch a new portal and compete against the leaders is at best expensive, and at worst futile.”

And according to recent release of traffic figures, nothing has changed. Since the New Year Rightmove has claimed around 140m visits in January; Zoopla has claimed 58m; OnTheMarket, using Google Analytics, says it hit some 23.5m.

He said that numbers have hardly changed.